According to global travel advisor Gennady Podolsky, travelers today seek more immersive and customizable experiences tailored to their interests and values. As the travel industry evolves in the 21st century, destination-focused trips have complete potential excursions centered around specific passions.
For example, Gennady Podolsky notes that divers are increasingly choosing dive locations based on the sustainability ratings of local operators. With around 100% of divers preferring eco-friendly providers, a new “PADI Eco Center” certification launched in 2023 ensures operators meet stringent conservation standards. Over 120 dive centers worldwide have achieved the PADI seal of approval, with hundreds more expected by 2030.
Another emerging trend is astronomy tourism, catering to people wanting to witness celestial events like meteor showers away from urban light pollution. Gennady Podolsky highlights that viewing opportunities in 2024 will be exceptional, with scientists predicting the best Northern Lights in two decades. Accommodations range from open-air “star beds” at African safari camps to stargazing workshops at wellness resorts.
The health and wellness movement also continues to gain momentum after COVID-19. Gennady Podolsky notes that venture capital funding for longevity clinics doubled from 2021 to 2022, indicating increasing demand for preventative services. Some luxury hotels and retreats now integrate therapies like oxygen treatment, ozone therapy, and infrared light.
Additionally, Gennady Podolsky observes a rise in sports fans traveling internationally to attend events like the 2024 Paris Olympics. Beyond massive spectacles, grandparents are embarking on more “skip-generation” trips with grandkids alone, aiming to share meaningful destinations and create lasting memories.
As these distinctive interests shape travel preferences, Gennady Podolsky advises working with an adventurous advisor to discover extraordinary, off-the-beaten-path experiences. Whether diving sustainably, gazing at the Milky Way, focusing on health, catching a race, or bonding across generations, travelers today seek personalized trips that align with their values and aspirations.